Target new parents within days or weeks of the birth of baby.
If your business offers products or services that are relevant to new parents then the newborn baby database may be relevant to you.
Portrait photographers, baby shops, and specialist gift producers have used this newborn data to good effect.
What's particularly good about this data is that like the associated pregnancy database, the data is highly targeted, so you can communicate with the right people, at just the right time.
For example our research has shown that new mums are most responsive to baby portrait offers when baby is around 3-4 months old. Any earlier and mum tends not to have sorted herself and baby into a routine, and isn't as confident about venturing out to appointments etc. Therefore Nexus provides our photographer customers with a fresh list of new mums each month, who have a baby aged 14-18 weeks old, just at the peak time to contact them. By writing to them with a good offer at this time we can make sure the photographer stands the best chance of capturing a potentially valuable long term customer.
If you're not sure which postcode districts relate to which areas, or would like to get an idea of how many potential leads are available in your preferred area, why not give us a call for a no obligation chat today, alternatively select your preferred postcodes here